Tag Archives: gigs

Live Nation: The Average Fan Goes to Just 1.5 Shows a Year…

This seems bad as I went to three gigs in the past 6 months, so that makes me NOT Mr.Average I guess? Either we need to get out there more and listen to live music or find a virtual space to create a band and perform?

It seems like such a low number, yet the same rough estimate keeps surfacing. “The consumer goes to one-and-a-half shows a year,” Live Nation CEO Michael Rapino told investors in Boston last week.

It sounds familiar.  Earlier this month, Songkick founder Ian Hogarth pegged the number at just one show a year.  And this is typically a special event, not a casual night out.  “They get incredibly excited about it,” Hogarth told an audience at SF MusicTech Summit.

But why not two, three, or four times that average?  Rapino pointed to some serious, structural misses – or, opportunities depending on the perspective.  “As we know, 40 percent of tickets are unsold, and 50 percent of consumers said ‘I didn’t know about the show or I would have gone.'”

But pricing could be the bigger culprit.  On that note, Rapino pointed to a serious pricing problem last year, one that considerably cooled attendance.  “Historically, the business has always talked about being recession-proof, and we learned last year that’s maybe not true anymore,” Rapino admitted. “But the consumer will come if you price it right, even when the economy is stressed.  Last year, they didn’t price it right.”

So, shave prices across the board?  Exactly. Rapino pointed to Prince as a prime example of a quick-footed response.  Instead of going the nosebleed route, Prince charged a $25 all-in ticket price, and recently filled seats for 21 nights at the LA Forum.  “We definitely know from last year that consumers will pull back from some of those casual shows or higher-priced tickets in these times,” Rapino observed.  “But coming out of 2010, if you’re a smart manager or agent, you’ve seen what happened last year.  And you’ve probably thought really hard about how you’re going to price the ticket – and how you’re going to make sure you’re not the poster child on the canceled show.”

Source: http://www.digitalmusicnews.com/stories/062311live#x3Lz4DVX0hiE_xnzruJPCA

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Seatwave: iPhone App review

A nice mix of user location, recommendations from the users iPod collection plus a bit of m-commerce thrown in for good measure….anyone fancy going to a gig?

The Seatwave app uses information on the user’s location and the contents of the iPod to recommend upcoming concerts.

The app allows you to search according to your current location, or else set a location manually. In my area, there isn’t much on offer, unless N-Dubz is your thing, but there are many more events listed around London.

If you want to find recommendations that are closer to your own tastes, then the app will scan the contents of your iPod and recommend any upcoming concerts from artists it has found there:

There is also the option to search manually by artists, venues or dates, but this link to iTunes is a great way to simplify the process.

Once you’ve found a concert, you can click for more details on ticket prices and availability. So we can see that there are a few tickets left for Barry Manilow at the O2 Arena:

You can also see what kind of view you will get with the help of this seating map:

If you want to go ahead and book, you can do this through the app, and the checkout has been optimised for mobile:

The checkout is OK, but some of the extra charges may be offputting. A £55 ticket turns into £73 thanks to the addition of booking fees and a £6.99 ‘last minute handling’ charge:

Conclusion

This is a well-designed and easy to use app, which makes great use of location and the mobile user’s musical tastes to recommend upcoming concerts.

It should also be a great way to shift tickets at the last minute to consumers in the local area, and fill up any spare capacity.

The fact that tickets for last minute gigs have be collected in person from somewhere other than the venue makes the whole process less easy than it should be.

This is where mobile ticketing would be a massive bonus, though this has yet to be widely adopted by big players in the market. This blog post from Seatwave explains why this might be.