McDonald’s firms up mobile strategy to drive in-store traffic

Fast food giant McDonald’s is making a bigger play in the mobile space with the launch of a new application that drives consumers to the nearest location and illustrates the company’s commitment to offer improved nutritional choices.

The mobile app is part of a national marketing initiative that includes a long-term plan, which features ongoing menu evolution and nutrition awareness communication. The app is available for free download in Apple’s App Store.

McDonald’s is the world’s largest burger chain, serving nearly 47 million customers daily.

Food for thought
The McDonald’s app features a restaurant locator and nutrition information.

Hungry consumers can search for the nearest McDonald’s location by entering their ZIP code.

Customers can also search restaurants by state.

After finding the closest location, consumers can browse a map and find directions on how to get there, view employment opportunities, send comments, view a calendar of events and email the manager.

Customers can also see the location’s hours.

Additionally, the app lets consumers view nutrition information.

Customers can browse nutritional information by category such as sandwiches, french fries, breakfast or any of the McDonald’s McCafe drinks.

There, consumers can browse calorie, protein, total fat and carbohydrate information, amongst others.

The McDonalds iPhone app

Consumers can find the nearest location

Mobile jobs
The app also features a careers tab for consumers interested in applying for a job at the company.

Interested applicants can view a video that highlights McDonald’s employees and how potential employees can grow with the company.

Consumers can also search available positions via the app.



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