Selects BlueCava Device Identification Technology to Enhance Mobile Targeting Capabilities and Combat Lead Fraud, a marketing communications firm headquartered in Tempe, Arizona, and BlueCava (, the leading provider of advanced technology that enables businesses to identify and profile the devices used by their customers, today announced a strategic partnership to embed BlueCava’s Device Identification technology into its newest mobile lead generation platform.’s new platform offers a Cost-per-Lead (CPL) format through which advertisers and publishers converge to buy and sell live inquiries via the mobile web. BlueCava’s Device Identification Platform is a patented technology that identifies internet-connected computing devices and creates a permanent, unique fingerprint for each. Embedding device fingerprinting capabilities into MobileLeads’ lead generation platform will enable clients to benefit from more sophisticated mobile ad targeting and a way to significantly prevent lead fraud.

“Our clients rely on’s lead generation platform to generate targeted, real-time inquiries from consumers browsing the mobile web. We saw a huge advantage in offering our advertisers a technology that will help to not only verify every high-quality lead, but also to enhance audience targeting in each mobile campaign they deploy,” said JT Benton, Chief Executive Officer at

“ was wise to arm its clients with BlueCava’s device ID technology,” said Jim Misuraca, Vice President of Channel & Partner Sales at BlueCava. “Having access to both real-time and historical data about devices participating in any touch point of a mobile ad campaign helps advertisers quickly identify trends and more accurately spot anomalies.”



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