Best Buy expands location-based walk-in rewards to 1,300 locations nationwide

Shopkick- Best BuyBest Buy drives in-store traffic via shopkick app

Best Buy is ramping up its mobile game by expanding shopkick walk-in rewards to all of its 1,300 locations nationwide.

The company is rewarding consumers and offering consumers exclusive deals just for stepping inside almost any of its locations. Best Buy originally unveiled shopkick in 257 stores and the nationwide launch will now place shopkick in all 1,296 Best Buy and Best Buy Mobile United States locations.

“This is basically what we’ve been waiting for since we’ve been launched,” said Cyriac Roeding, cofounder/CEO of shopkick, Palo Alto, CA. “The roll out is the ultimate proof that shopkick is working for retailers.

“After 9 months of testing, Best Buy went nationwide,” he said. “It was much sooner than planned.”

The Best Buy family of brands and partnerships collectively generates more than $50 billion in annual revenue and includes brands such as Best Buy, Audiovisions, Best Buy Mobile, The Carphone Warehouse, Five Star, Future Shop, Geek Squad, Magnolia Audio Video, Napster, Pacific Sales, and The Phone House.

Last year, shopkick launched its mobile application that hands consumers high-value rewards, offers and exclusive deals at shopkick’s national retail partners simply for walking into stores and malls. Even more rewards can be earned for scanning partner brand products at over 250,000 stores nationwide.

Mobile rewards
Previously, Best Buy was awarding shopkick users when they shopped in its store locations.

Now, the company is simply rewarding consumers just for walking into a store.

Best Buy ran tests that show incremental lift in traffic when they increased rewards for walking in.

Smartphone shoppers can download the shopkick mobile application to take advantage of the initiative.

According to Best Buy, the rollout will make the company the first of shopkick’s launch partners and first consumer electronics retailer to provide the mobile shopping experience to customers.

How it works
The shopkick app, combined with the shopkick Signal – an inaudible sound emitted from a patent-pending device located in each participating retailer – verifies a user is in-store, and then rewards them for visiting in the form of a currency called “kicks.”

Best Buy originally unveiled shopkick in 257 stores and the nationwide launch will now place shopkick in all 1,296 Best Buy and Best Buy Mobile United States locations.

“We recently released shopkick 2.0, which allows you to select your favorite stores and you can select them and they are always with you in a sleek user interface where you can see their deals anytime, and swipe them and see them at any point,” Mr. Roeding said.

“In the next step we’re going to show initial cool features and that’s a big step forward because consumers love to interact with their most favorite places and no one has offered you only your favorite places in one screen, on one app in top deals only,” he said.

Source: http://www.mobilemarketer.com/cms/news/content/10010.html

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